SUV Crashes at Holland Farms' Cow Sign in Yorkville; Store Was Hit in 2023 Too
The two-cow billboard has stood over Oriskany Boulevard since the 1950s and is one of the most recognizable roadside landmarks in the Utica area.

An SUV crashed into the base of the Holland Farms cow sign at 50 Oriskany Blvd. in Yorkville on the night of Monday, Nov. 9, according to a video posted to TikTok. Police and Holland Farms hadn't released details as of Tuesday.
Video not showing? Watch it on TikTok. Video and preview image: @nidiaivette on TikTok.
The video shows the vehicle up on the brick planter beneath the billboard, its rear end crumpled against one of the sign's support posts and loose bricks scattered across the lot. The billboard and its two Holstein heads were still standing in the footage.
Whether anyone was hurt, and whether the store's hours or drive-thru were affected, hasn't been made public.
Heading there? The bakery and deli is on Route 5A (Oriskany Boulevard) just west of Edward Street. Call ahead at 315-736-6044 to check that the drive-thru is open.
Not the first time. In March 2023, a car drove into the front of the same store, smashing the front windows and knocking over shelves inside. The bakery's owner said the driver's gas pedal stuck. No one was hurt, and Holland Farms stayed open while the windows were boarded up, WKTV reported.
The billboard has been there since the mid-1950s, and the cow heads were restored in 2017.
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